TenSrc - We Understand Technical Debt

Client

Dunham & Co

Industry

Health Retail

Website

Dunham & Co. needed to translate 150 years of cycling heritage into a contemporary digital experience. Our team crafted a seamless platform that connects their e-bike innovation with their traditional craftsmanship, developing touchpoints that serve both tech-savvy cyclists and heritage enthusiasts.

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The Problem

Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.

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The Solution

Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.

This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations.

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Feedback

“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”

Philippe Laurent

Global Digital Head